The rapid growth of Broadway Entertainment Company since its incorporation is evidence from the increase in the number of store that it has acquired and it's the increase in net worth. Since the company is in the entertainment industry, the need for information services is vital to the growth of the firm.
The growth in the firm has been largely due to the well organized structure off handling information relating to sales, stocks inventories, product sales, product rental employees activities and most importantly the customers needs. These systems help management to form control systems that curb unwanted practices.
The company has responded to the need for this information though setting up of functional groups which that cater for both the domestic and international market with the recognition that these two have different tastes and require special treatment.
Apart from these activities the company has also invested in the up to date technology that ensures that their customers gets value for their money. Investing in the latest technology is important to for the company to keep up to pace with what is happening in the entertainment industry.
In this era of rapid technological changes, new and better ways of doing things keep being invented. These new methods could save a company thousand of dollars in expenses and also increase profits by cutting back on operating costs. The company needs to constantly keep up to date with technology or face closure from competitors with the latest technology and who can address market needs better.