With the span of increasing technology, globalization and increasing competition, businessmen always find it important to create and produce different products and services each day to meet the needs of the consumers. Meaning to say, consumers can always be assured that there will be new products and services being offered in the market. This might sound as an advantage for the consumers but it definitely is not good for the suppliers especially the Ford Motor Company. This is particularly true because of the fact that it will be force to go with the flow and ensure consumers that it, too, has something new to offer. The lack of new products will weaken the position of Ford Motor Company in the market (Perreault, 2006). People are always anxious for something new. They need new products and services as there are always new suppliers in the market. Hence, innovation must be used in order to ensure success. Innovation does not simply means creating new things but rather traverses into the establishment of new means to market and attain success. As the principle of economics goes, when there is high demand there should always be enough supplies to meet such demands (Kotter, 2000).
This is the principle that has been employed by Ford Motor Company. They invested on producing cars that are saleable in Europe instead of continue producing and manufacturing cars that are geared to be sold in Japan, United States of America and Australia (Kerin, 2006). Instead of spending time thinking what, how and when they will sell cars in other countries, they have contributed so much time developing cars and introducing new ones into the country they know they have patronizing consumers (Kotler, 2008). As a result, they are able to recover from their big losses up to this date. Before everything falls into great destruction, Ford Motor Company realized that they need to focus on Europe and the sales they have there (Gomez-Mejia, 2008). Such is the innovation of process and systems that Ford Motor Company needs.
© PrimeWritings 2006
