Custom «Product Packaging» Essay Paper Sample
The packaging that I liked in the nearby stores is the packaging used for Klein Constantia Farm honey. The packaging is highly creative since it shows the organic nature of the honey by showing many bees on the inside of the packaging containers. All the containers of the honey, including the jar and the box made for holding the jar, are beautifully made with pictures of life-like bees. This makes the product be a sight to look at by ensuring that it is attractive to the eyes of the customers. The packaging also communicates the authenticity and natural attributes of the honey for consumers that are sensitive about the organic and natural commodities.
The white box used for packaging the honey resembles a beehive. The box also has embossed ridges to resemble nails and planks of wood. The attractive features of the box are also improved by the presence of the Constantia gold foiled crest that has a bee on its way to the top of the box. The honey jar itself is covered in a honeycomb pattern that is meant to make the honey appealing to the consumers. With the presence of small die cut bees inside the box, it communicates to the purchaser about the purity and organic nature of the honey. The box is also adequately strong to ensure that it does not expose the honey to contamination or any other form of spoilage. The containment function is also fulfilled in the packaging by ensuring that the jar is covered well using the honeycomb printed cover. Form utility of the product is enhanced by ensuring that the honey is processed and stored in the best conditions. This prevents the spoilage and ensures that the customers can use it for the required function. The packaging of honey in an airtight jar also ensures that it is well-protected, thus ensuring its quality during consumption.
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One of the best examples of poor packaging is the packaging of prunes and other fruits, such as bananas. Although the packing of these fruits makes it hygienic and appealing, the packaging does not make any sense because it is too much. The fact that the bananas are wrapped in singles is also not appropriate. It also begs the question as to the reason why they opted for such packaging for a fruit that already has its own natural packaging. The packaging for both the prunes and the bananas is also difficult to open. Making the packaging difficult to open and using packaging material that is non-biodegradable also questions the significance of the sustainability to the marketers. This packaging is wasteful and fails to meet the needs and requirements of the market by providing adequate information concerning the product on the package.
The packaging also offers protection for the products but fails to offer convenience to the consumers. The utility provided by product and its package in terms of quality, safety, and containment is adequate. However, the product fails in its provision of communication in the packaging since the information provided in the package is scanty and incomplete. However, the biggest failure in this packaging is the inability to offer economies of scale through the packaging of a single banana, which results in high cost of production and sales as well as the lack of sustainability in terms of the environmental degradation and wastage. Another problem with this packaging is the poor design of the package. The packaging is not attractive to the customers, which makes it difficult for them to perceive the value for money in the purchase. The package is also hard to open because of the glue used, which results in a loss of the utility of time for the consumers who may get impatient due to the difficulty of opening the packages quickly.
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