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In this modern society the men and women share the same respects. However, the females used to be taken as the weak gender for several years in the history of the human civilization. But, in the past there were many women who had taken the initiative to make a mark within the male dominated society. What was lacking within the women in the past; was the motivation to be on the top. However, during the last decade the human civilization and the extremely competitive business world have given many female leaders, and they have shown the world that women can take care of the households and at the same time they can also take the responsibilities of the globally known companies. This paper will focus on a remarkable woman who has set an example of supremacy in the global business environment. And, she is Indra Nooyi from PepsiCo.
Men and women are different in their approaches and may be that is the reason the difference is seen in the decision making process of the females in the business environment. It has been approved that the boards of the companies have understood the potential power of the women CEOs and, they have understood the positive impact of the new generation women CEOs in the field of brand building and building the new business empires (Price,2007, p. 406). There are many factors important for the female CEOs to be successful in the men dominated world.
Indra Nooyi of PepsiCo:
Indra K. Nooyi is the chairman and the CEO of the Pepsi Co and she has been rated one of the most successful corporate women in the business world. According to many reports Indra Nooyi is one of the most powerful business women in the recent time (Lussier & Achua, 2009, p. 151). According to Fortune 500 company forum, Nooyi is one of the most powerful and dynamic business women in the recent time.
It is very obvious that for Nooyi the Pepsi Co got series of successes in both the beverages and the food segment. However, her dynamic management skills and the aggressive leadership quality have given a great power to the brand Pepsi. Nooyi was the chief strategist for the brand and her interactive thoughts helped the brand to reshape the whole image of the beverage market as well as the company Pepsi Co.
Nooyi started her career as a normal executive; however, with the will power and in-born leadership talent she climbed up the corporate ladder in a very rapid manner. One of the most important tools which Nooyi applied in her career is to fight against all odds. And she always believed in going forward.
After shee became the Chairman and the CEO of Pepsi Co, she started to realize the immense competition in the market. And with the great leadership quality she also understood that only branding and advertising won't help the company stand up high in the market. She realized the importance of the complete food and beverage combination for the brand. And that is the reason Nooyi believed in acquisition. She acquired the brand Tropicana which is a basic fruit juice company and she also acquired the brand Quaker Oats. Now the question is why she acquired these brands?
The best answer would be, she wanted the PepsiCo to be a complete company for food and beverages. With these two acquisitions she gave a complete healthy breakfast combo option to the company as well to the customers. And that was a great hit (Lussier & Achua, 2009, p. 151).however, she is been one of the most successful women CEOs in the recent time, and may be the lessons of her early struggles and in-born management qualities have given her a great power to rule the busnesworld.
It is not the gender; it is the inner power and perceptions which show the way to the success. Indra K. Nooyi is an example to the society and she will remain the golden women in the field of business for many years.