E-business refers to exchange of information and business transactions through electronic medium, e-business includes companies that use the Internet only as a medium of transaction, as well as companies that use the Internet and old formats of business transactions e-business also consists of companies that carry out research on customers preferences, the information is then given to the interested parties through the Internet. E-business involves buying of goods and services online. (Robertson, 1998).
There are several companies that use e-business in their day-to-day business. They are Marks & Spencer, Argos, Tesco and John Lewis. Other companies that use e-business include Saab, this company deals with selling of motor vehicles. Before a customer visits the showroom, he can visit the company’s website, get information that will enable him or her to make an informed decision. Another company that utilizes the e-business is Amazon Company, through the use of its website a person can search for a book or a CD and make his choice.
A person is required to have an account, through which information is given. These companies give their customers an opportunity to purchase online. When using the B2C technology it is essential to consider several factors, like the cost of the technology. The impact of technology on the business must be also considered. The design of the business should be informative and attractive. The marketing strategy should be well-planned to meet the company’s goals.
There are several B2C technologies, they include automatic and electronic ticketing, chip and pin technology, credit card transactions. B2B technologies enable organizations in business intelligence. This involves the usage of systems that monitor the resources used in an organization. For instance, a warehousing system ensures effective utilization of resources. Other examples of B2B technology include the usage of SSAS and SSRS, dashboards and reports. B2B technologies enhance the way information is used in a business (William 2004).